MY THOUGHTS
All Posts
| Title | Date | Summary |
|---|---|---|
| Case Study: The Schema Illusion in AI Search | AUG 14 | Why adding structured data won't win you AI citations—and what actually works instead. Real data from Apartment List audit. |
| How to fix your website for AI search (AEO) | JUL 14 | 8 Quick Wins to Make Your Website AI-Ready (AEO Edition) |
| Paragraphs > Pages | JUN 6 | Interactive guide: Why AI picks short, focused paragraphs over long-form content. Includes live examples and conversion tools. |
| Profound's 10M Search Study: What Actually Works for AI Citations | MAY 23 | 10 million AI search results revealed which content gets cited by ChatGPT, Perplexity, and Google AIO—and the results will surprise you. |
| SEO is About Ranking. AEO is About Being the Answer. | MAY 09 | Most brands are still playing the wrong game. |
| A new form of SEO | APR 29 | How to get your brand seen by ChatGPT, Perplexity and other LLM\'s in 2025 |